Terms of Service

Please read these Terms of Service ("Terms") carefully before using the BCA EDU Platform (the "Platform"), operated by Design by Dialogue LLC ("DBD," "we," "us," or "our") in collaboration with Bat City Archery ("BCA"). By accessing or using the Platform, you ("you," "your," or "Subscriber") agree to be bound by these Terms. If you do not agree to these Terms, do not access or use the Platform.

The Platform delivers Bat City Archery's archery coaching curriculum in interactive digital format with artificial intelligence (“AI”) features. These Terms govern your use of all Platform features, including subscription services, AI-powered coaching tools, and educational content.

1. ELIGIBILITY AND ACCOUNT REGISTRATION

1.1 Age Requirements

The Platform is designed to serve archers of all ages, including minors participating in school archery programs. The following age-based requirements apply:

Users Age 18 and Older: You may create an account and use the Platform without restriction, subject to these Terms.

Users Age 13 to 17: You may create an account with the consent of a parent or legal guardian. By creating an account, you represent that your parent or legal guardian has reviewed and agreed to these Terms on your behalf.

Users Under Age 13: In compliance with the Children’s Online Privacy Protection Act ("COPPA"), users under 13 years of age may only access the Platform under one of the following conditions:

Individual Account: A parent or legal guardian must provide verifiable parental consent before the account is created. We will use a reasonable method to obtain and verify such consent as required by COPPA.

Coach/School-Managed Account: When the Platform is used as part of a school archery program or coaching organization, the subscribing coach, school, or club acts as the agent for parental consent in accordance with COPPA’s school exception. The coach or school administrator represents and warrants that they have the authority to consent on behalf of the minor’s parent or guardian for the educational use of the Platform.

1.2 Coach and School Responsibilities

If you subscribe to a Coach Starter or Club Hub tier and add minors (archers under age 18) to your roster:

You represent and warrant that you have obtained all necessary parental consents, or that you are authorized under applicable law (including COPPA) to consent on behalf of the parents of the minors you enroll.

You are responsible for providing parents or guardians with notice of the Platform’s data collection and use practices as described in our Privacy Policy.

You agree to promptly remove any minor from your roster upon request by that minor’s parent or guardian.

You will not use the Platform to collect personal information from minors beyond what is necessary for the educational coaching purpose.

1.3 Account Security

You are responsible for maintaining the confidentiality of your account credentials. You agree to notify us immediately of any unauthorized use of your account. We are not liable for any loss or damage arising from your failure to safeguard your account information.

1.4 Accurate Information

You agree to provide accurate, current, and complete information during registration and to update such information as necessary. We reserve the right to suspend or terminate accounts that contain inaccurate or fraudulent information.

2. DESCRIPTION OF SERVICES

2.1 Platform Overview

The Platform is a subscription-gated education technology platform that digitizes and delivers Bat City Archery’s coaching curriculum through two primary interactive applications (Hold Lab and Command & Control), along with supporting content streams. The Platform includes AI-powered coaching features that provide automated suggestions, practice plans, and diagnostic feedback based on the educational content.

2.2 Subscription Tiers

The Platform offers the following subscription tiers, which may be updated from time to time:

Archer Free ($0): Scorecard, framework pages, 5 sample drills. No AI features.

Archer Pro ($6.99/month or $59/year): Full drill libraries, diagnostics, scenarios, Quick Coach AI (15 queries/day).

Coach Starter ($29/month or $299/year): Coaching tools, AI Coach Chat (75 queries/day), Practice Generator, Diagnostic Router. Up to 30 seats.

Club Hub ($99/month or $999/year): Multi-coach support, club roster management, higher AI caps. Unlimited seats.

We reserve the right to modify subscription pricing, features, and tier structure with reasonable advance notice to active subscribers.

2.3 AI-Powered Features

The Platform includes artificial intelligence features (including Quick Coach AI, AI Coach Chat, Practice Generator, and Diagnostic Router) that generate coaching suggestions based on the educational content. These AI features are subject to daily usage limits that vary by subscription tier.

2.4 Platform Availability

We use commercially reasonable efforts to maintain the availability of the Platform. We are not responsible for outages or service interruptions caused by third-party service providers (including Stripe, Vercel, Supabase, or Google), internet service providers, force majeure events, or scheduled maintenance. We will endeavor to provide at least forty-eight (48) hours’ notice before scheduled maintenance that may affect Platform availability.

2.5 Content Updates

The educational content on the Platform may be updated, modified, expanded, or reorganized from time to time by DBD. We reserve the right to add, remove, or modify content streams, drills, diagnostic tools, and other Platform features. Such updates do not constitute a material change to these Terms.

3. PAYMENT AND BILLING

3.1 Payment Processing

All payments are processed through Stripe, Inc. ("Stripe"), our third-party payment processor. By subscribing to a paid tier, you agree to Stripe’s terms of service and authorize us to charge your designated payment method on a recurring basis at the applicable subscription rate.

3.2 Billing Cycle

Subscriptions are billed in advance on a monthly or annual basis, depending on your selected plan. Your subscription will automatically renew at the end of each billing period unless you cancel before the renewal date.

3.3 Cancellation

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period. No pro-rated refunds will be issued for partial billing periods.

3.4 Price Changes

We will provide at least thirty (30) days’ written notice before any subscription price increases take effect. Continued use of the Platform after the price change constitutes acceptance of the new pricing.

4. ASSUMPTION OF RISK AND PHYSICAL ACTIVITY

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

4.1 Nature of Archery

You acknowledge that archery is an inherently dangerous physical activity that involves the use of projectile weapons and carries risks of serious bodily injury, permanent disability, and death. These risks include, but are not limited to: injuries from arrows, bowstrings, or equipment malfunction; repetitive stress injuries; muscle strains, sprains, and tears; eye injuries; injuries caused by other participants; and injuries resulting from the improper application of techniques.

4.2 Assumption of Risk

BY USING THE PLATFORM, YOU VOLUNTARILY ASSUME ALL RISKS ASSOCIATED WITH ARCHERY AND THE APPLICATION OF ANY TECHNIQUES, DRILLS, TRAINING METHODS, GUIDANCE, OR OTHER CONTENT OBTAINED THROUGH THE PLATFORM, WHETHER PROVIDED THROUGH EDUCATIONAL CONTENT, AI-GENERATED SUGGESTIONS, OR ANY OTHER PLATFORM FEATURE. YOU ACKNOWLEDGE THAT THESE RISKS INCLUDE BOTH KNOWN AND UNKNOWN RISKS AND THAT YOU ASSUME FULL RESPONSIBILITY FOR YOUR OWN SAFETY AND WELL-BEING.

4.3 Release and Waiver of Claims

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU HEREBY RELEASE, WAIVE, DISCHARGE, AND COVENANT NOT TO SUE DESIGN BY DIALOGUE LLC, BAT CITY ARCHERY, AND THEIR RESPECTIVE OFFICERS, MEMBERS, MANAGERS, EMPLOYEES, AGENTS, AND AFFILIATES (COLLECTIVELY, THE "RELEASED PARTIES") FROM AND AGAINST ANY AND ALL LIABILITY, CLAIMS, DEMANDS, ACTIONS, OR CAUSES OF ACTION ARISING OUT OF OR RELATED TO ANY INJURY, DISABILITY, DEATH, LOSS, OR DAMAGE TO PERSON OR PROPERTY, WHETHER CAUSED BY NEGLIGENCE OR OTHERWISE, THAT YOU MAY SUFFER AS A RESULT OF YOUR USE OF THE PLATFORM OR YOUR APPLICATION OF ANY CONTENT, TECHNIQUES, OR SUGGESTIONS OBTAINED THROUGH THE PLATFORM.

4.4 Minors

IF YOU ARE A PARENT OR LEGAL GUARDIAN AGREEING TO THESE TERMS ON BEHALF OF A MINOR, YOU HEREBY AGREE TO THE ASSUMPTION OF RISK AND RELEASE OF CLAIMS SET FORTH IN THIS SECTION 4 ON BEHALF OF SUCH MINOR. IF YOU ARE A COACH, SCHOOL, OR CLUB ADMINISTRATOR WHO HAS ENROLLED MINORS ON THE PLATFORM, YOU REPRESENT THAT YOU HAVE INFORMED THE PARENTS OR GUARDIANS OF SUCH MINORS OF THE RISKS DESCRIBED IN THIS SECTION.

4.5 No Substitute for In-Person Instruction

You acknowledge and agree that the Platform provides educational and informational content only. The Platform is not a substitute for in-person coaching instruction, and you should consult a qualified archery coach before attempting new techniques. Neither DBD nor BCA assumes any responsibility for verifying your physical readiness, skill level, or the safety of your practice environment.

5. DISCLAIMERS

5.1 Educational Disclaimer

The content on this Platform is for educational and informational purposes only. It is not a substitute for in-person coaching instruction. Consult a qualified coach before attempting new techniques. The educational content represents the coaching methodology and opinions of Bat City Archery and does not constitute professional advice or certification.

5.2 AI Disclaimer

AI coaching responses are generated suggestions based on educational content. They do not constitute professional coaching advice. AI features may occasionally produce inaccurate, incomplete, or inappropriate responses. Users should exercise independent judgment and consult qualified coaches for personalized instruction. The AI features are tools to supplement learning, not to replace human coaching expertise.

5.3 No Professional Relationship

Use of the Platform does not create a coach-student, professional-client, or fiduciary relationship between you and DBD, BCA, or any individual associated with the Platform. The Platform provides general educational content and AI-generated suggestions, not personalized professional coaching services.

6. USER CONDUCT

You agree not to:

Use the Platform for any unlawful purpose or in violation of any applicable law or regulation.

Attempt to gain unauthorized access to any portion of the Platform, other accounts, or any systems or networks connected to the Platform.

Interfere with or disrupt the Platform or servers or networks connected to the Platform.

Use any automated means (bots, scrapers, crawlers) to access the Platform or collect data from the Platform.

Reproduce, distribute, or create derivative works from Platform content without our prior written consent.

Share your account credentials or allow others to use your individual account.

Use the AI features to generate content that is harmful, threatening, abusive, defamatory, or otherwise objectionable.

Circumvent or attempt to circumvent any usage limits, access controls, or security features of the Platform.

We reserve the right to suspend or terminate your account for violation of these conduct requirements.

7. INTELLECTUAL PROPERTY

7.1 Platform Ownership

The Platform, including all software, code, design, user interfaces, AI systems, and technical architecture, is owned by Design by Dialogue LLC. The educational content delivered through the Platform is based on Bat City Archery’s original coaching curriculum, which has been digitized and transformed into interactive digital format by DBD.

7.2 Content License to You

Subject to your compliance with these Terms and your active subscription, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform content solely for your personal, non-commercial educational purposes (or, for Coach Starter and Club Hub subscribers, for use within your coaching program). You may not reproduce, distribute, modify, publicly display, or create derivative works from the Platform content.

7.3 Trademarks

"Bat City Archery," "BCA EDU Platform," and associated logos and trade dress are trademarks of their respective owners. You may not use these marks without prior written consent.

8. PRIVACY

Your use of the Platform is subject to our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy carefully to understand how we collect, use, and protect your information, including special provisions regarding children’s privacy under COPPA.

9. DISCLAIMER OF WARRANTIES

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, DESIGN BY DIALOGUE LLC AND BAT CITY ARCHERY EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT: (A) THE PLATFORM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (B) THE RESULTS OBTAINED FROM USE OF THE PLATFORM WILL BE ACCURATE OR RELIABLE; (C) THE AI FEATURES WILL PRODUCE CORRECT, COMPLETE, OR APPROPRIATE COACHING SUGGESTIONS; OR (D) ANY ERRORS IN THE PLATFORM WILL BE CORRECTED.

10. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL DESIGN BY DIALOGUE LLC, BAT CITY ARCHERY, OR THEIR RESPECTIVE OFFICERS, MEMBERS, MANAGERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, REGARDLESS OF WHETHER SUCH DAMAGES WERE FORESEEABLE AND WHETHER OR NOT WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THE TOTAL AGGREGATE LIABILITY OF DESIGN BY DIALOGUE LLC AND BAT CITY ARCHERY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE PLATFORM SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU PAID TO US IN SUBSCRIPTION FEES DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100.00).

THE LIMITATIONS IN THIS SECTION APPLY REGARDLESS OF THE THEORY OF LIABILITY, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND EVEN IF THE REMEDIES SET FORTH HEREIN FAIL OF THEIR ESSENTIAL PURPOSE.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, THE LIMITATIONS SET FORTH ABOVE SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.

11. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Design by Dialogue LLC, Bat City Archery, and their respective officers, members, managers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Platform; (b) your violation of these Terms; (c) your application of any content, techniques, or suggestions obtained through the Platform; (d) your violation of any applicable law or regulation; or (e) your infringement of any third party’s rights.

12. TERMINATION

12.1 Termination by You

You may terminate your account at any time by canceling your subscription and deleting your account through your account settings, or by contacting us at the email address listed below.

12.2 Termination by Us

We may suspend or terminate your account and access to the Platform at any time, with or without cause, and with or without notice. Grounds for termination include, but are not limited to, violation of these Terms, fraudulent or illegal activity, non-payment, or conduct that we determine is harmful to other users or the Platform.

12.3 Effect of Termination

Upon termination: (a) your right to access and use the Platform shall immediately cease; (b) you remain liable for all fees incurred prior to termination; and (c) all provisions of these Terms that by their nature should survive termination shall survive, including Sections 4 (Assumption of Risk), 5 (Disclaimers), 7 (Intellectual Property), 9 (Disclaimer of Warranties), 10 (Limitation of Liability), 11 (Indemnification), and 13 (Governing Law).

13. GOVERNING LAW AND DISPUTE RESOLUTION

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to Texas’ conflicts of laws rules.

13.2 Jurisdiction and Venue

Any dispute arising out of or relating to these Terms or your use of the Platform shall be resolved exclusively by litigation in the state or federal courts located in Travis County, Texas. You hereby consent to the personal jurisdiction of such courts and waive any objection to venue in such courts.

13.3 No Arbitration

For the avoidance of doubt, disputes under these Terms shall be resolved through litigation, not arbitration. There is no agreement to arbitrate between you and us.

13.4 No Class Actions

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU AGREE THAT ANY CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE PLATFORM SHALL BE BROUGHT IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

14. GENERAL PROVISIONS

14.1 Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and us regarding your use of the Platform and supersede all prior agreements and understandings.

14.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

14.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

14.4 Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

14.5 Modifications

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on the Platform and updating the "Last Updated" date. Your continued use of the Platform after any modification constitutes your acceptance of the modified Terms. For material changes that affect your rights or obligations, we will provide at least thirty (30) days’ advance notice.

14.6 Electronic Communications

By using the Platform, you consent to receiving electronic communications from us, including emails, push notifications, and in-platform notices. You agree that all agreements, notices, and other communications provided electronically satisfy any legal requirement that such communications be in writing.

15. CONTACT INFORMATION

If you have questions about these Terms, please contact us at:

Design by Dialogue LLC

Email: legal@designbydialogue.ai

Platform: https://masteryourshot.com